A collection of consumer brand commercials, integrated marketing commercials, promo national media spots and brand sponsored long-form storytelling (episodic), airing across linear broadcast, streaming and social distribution channels. Director/Producer: Matthew Fife
Commercials and Consumer Brand Marketing
A collection of consumer brand commercials, integrated marketing commercials, promo national media spots and brand sponsored long-form storytelling (episodic), airing across linear broadcast, streaming and social distribution channels. Director/Producer: Matthew Fife
Talent Image Campaigns: Original Shoot
I’ve been blessed to be given the trust to bring creative vision to the look of a network’s talent motion photography, beginning with my years at The WB, through my years at Fox and continuing with The CW, E! and more. Here is a sampling of many shoots which begin with a notebook of boards and an empty stage. With the synchronicity of amazing crew, I’m able to build worlds quickly and turn them over to create new worlds for the next cast of show characters. Actors who play well-defined characters are the most valuable asset in a studio’s brand …
Prison Break Superbowl Throwback
Our amazing team and crew helped flip this spot in less than a week… we had to wait to determine the outcome so we could order the right team uniforms for the spot. We literally dug a hole on the field and shot the rest of the material around the premises to make it look like a “prison break” for Super Bowl XLII Director: Matthew Fife DP: Gale Tatterson (2008 Promax Winner)
Love Island w Serena Page
A beautiful and relaxed day with Serena Page (Love Island) for the Wild Cherry Pepsi Zero commercial campaign, which drove click-through engagement, boosting new product sales and TikTok views to 1.7 billion all while helping the series reach peak engagement as the #1 most streamed program (Peacock). Director: Matthew Fife